When you've been at work all day, it can be so tempting to keep your baby up so that you can spend more time with him. You may think that maybe he'll become so tired, he'll eventually flake out.  Whatever the reason and however well intentioned, it's not a good idea to keep your child up. When babies get overtired they find it more difficult to fall asleep and stay asleep. They tend to wake up earlier than if they went to bed at a more reasonable hour. surprising yes - but true. It’s so much better to have a ...

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Whilst GPs dismissed Jude's cries as just 'colic', Alison understood that he was clearly in pain and needed help. Alison immediately reassured us, providing the right strategy to get Jude on the right path. Within an hour of speaking to Alison, Jude did a 2 hour nap in the day time, in his cot, without hours of rocking and soothing; it was a miracle!   Alison's strong but loving approach to reflux meant that we felt listened to but also coached to deal with Jude's condition properly. Jude is now thriving; sleeping through the night, full...

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Last weekend I went to the Essex Baby Show where a  lovely lady called Holly turned up to see me today. She told her friends she was going to "meet her Beyoncé equivalent" today - as apparently I'm her heroine! So Flattered ! 😍😍😍

WHY MY SLEEP PLAN WORKS. The PLAN, is NOT ‘sensational’ to me at all and is simply based on the natural feeding and sleeping requirements of any healthy newborn baby. It works whether you breast or bottle feed and is relatively simple to implement and follow. It’s based on a flexible, yet structured routine that allows for individuality and incorporates the differences of day to day living. No two days are ever exactly the same in life and I would never expect any baby to feed and sleep at exactly the same time each day or re...

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BABIES NEED SLEEP! In fact during sleep they grow, their brain develops, they process and store all the information they've been bombarded with during the day, their immune system strengthens and they rest and rejuvenate ready to face the next exhilarating day of sounds, smells, sights and sensory awakening. BABIES ARE DESIGNED to sleep and if given the right cues and environment, their body clocks will naturally and quite quickly fall into following the universal pattern of eating during the day and sleeping during the night, WHICH QUITE NATU...

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Despite the wet, windy and wild weather last weekend, Alison Scott-Wright, aka The Magic Sleep Fairy was happy to host a stand and be a guest speaker at the Essex Baby Show in Chelmsford.  A fantastically attended event, Alison was busy all day long, meeting parents who had come to show specifically to meet her, to buy a signed copy of her book ‘The Sensational Baby Sleep Plan’, and to listen to Alison’s comprehensive and fascinating talk about baby sleep.   At 12.30 Alison was on stage, and the seating area was pac...

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